tumble4minus

( … ) AR is (especially now, and probably forever) an inherently opt-in technology. You can place as many AR art pieces as you like in the lobby of MoMA, but unless a) people have explicitly tuned to the right layer and b) they actually care to look at what you’ve placed, it really, really doesn’t matter. ( … ) I’d like to see someone focus on AR pieces so compelling that people are willing to travel to see them. That would be revolutionary.

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full post: AUGRE: You can’t force AR

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